Japan has a major drinking culture. It’s one of the only countries where alcohol is as much a part of business practice as the business itself. Add to that the social drinking culture (a force in itself), and you’ve got a country with a major love of alcohol.
The staple drink of choice: beer.
With beer so deeply rooted in the culture, it’s no wonder that beer companies want to optimize sales. In lieu of that, the following is Kirin’s Ichiban Shibori in a spectrum of sizes in hopes of hitting all types of drinkers and their relative cravings.