Archive for Marketing

Japanese Beers in Many Shapes & Sizes

Japanese Beers in Many Shapes & Sizes

Japan has a major drinking culture. It’s one of the only countries where alcohol is as much a part of business practice as the business itself. Add to that the social drinking culture (a force in itself), and you’ve got a country with a major love of alcohol.

The staple drink of choice: beer.

With beer so deeply rooted in the culture, it’s no wonder that beer companies want to optimize sales. In lieu of that, the following is Kirin’s Ichiban Shibori in a spectrum of sizes in hopes of hitting all types of drinkers and their relative cravings.

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Autumn Beer Marketing & “Kouyou” in Japan

Autumn Beer Marketing & “Kouyou” in Japan

photo credit: Greencolander on flickr

This is a glimpse into how beer and “beer” companies cash in on the pre-winter, last-minute rush to enjoy the weather in one of the most gorgeous seasons of the year.

One of the biggest activities and something the Japanese love to enjoy is called kouyou (紅葉). Kouyou means “deep red leaves” and signifies the color-changing of the seasons. It’s this kouyou spirit that a lot of beer manufacturers like to embody in their packaging design.

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Being Transparent with your Clients – Part 2

Being Transparent with your Clients – Part 2

Did you read the first article?

A couple months ago, I put up an article about being clear with your clients. In it, I explained that being considered a clear and informative designer usually comes down to your openness and thoroughness laying out your contract.

Of course, there are other areas where you should be honest and straight-forward, but because this is where your relationship with a new client unfolds, its vital to get this part of the project right. We all make mistakes, welcome to life as a human, but each step should be a learning experience.

In this post, I’ll review some more contract details that we like to put out there from the start with our clients. Sometimes it’s difficult to get to this conversation—clients are in a hurry to be somewhere else or the project is too rushed. In those situations, do what you can. At a minimum, we always send over the contract and encourage due diligence and our openness to questions or concerns.

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Designing for Japanese Audiences – Part 2

Designing for Japanese Audiences – Part 2

Some tissue advertising I’ve received in and around Tokyo!

One more time!

Thanks for coming back and I hope you got something valuable from the first part in this series. There, we talked about typography and mobile access as two key areas to focus on when designing in Japan.

This time, we’ll be talking about some differences related to content and marketing to the right demographic.

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Being Transparent with your Clients – Part 1

Being Transparent with your Clients – Part 1

Clear from the Start

Transparency is huge.

What I mean, is that the new “good guest service” is communicative, clear and honest guest service. Building loyalty requires respect and morally sticking to your promises.

On my smartphone, I keep a small list of details that my clients must know, before I send them a quote for services (which I usually send after the initial brief). If I’m meeting with them in person or on the phone, I always like to mention the following things before closing the conversation so as not to shock/surprise them later.

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