Archive for Marketing

Japan’s Top Social Media Networks for 2016

Japan’s Top Social Media Networks for 2016

Here’s an incredible fact for you: as of 2015, over 90% of Japan’s entire population is online in one form or another. Here’s another important number: over 50% of those individuals are regularly active on social networking services. The keyword there is “active”. Other sources…

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How to Use English in Japanese Advertising & Promotion

How to Use English in Japanese Advertising & Promotion

Have you ever wondered why there is so much English content in Japanese advertisements? Just take a ride on a JR train, or walk through any of the major crossings in Tokyo, and you’ll be exposed to an interesting (and possibly confusing?) blend of English and…

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Advertising Your Company at Disneyland Japan!

Advertising Your Company at Disneyland Japan!

The Ultimate Advertisement

As a company with a product to sell, nothing’s better than putting your company name in front of a guaranteed hundreds of thousands of people in one given day. Moreover, if you can make an impression upon those people in an environment designed to bring happiness to its patrons, those positive emotions and experiences will become (at least a little?) synonymous with your company’s brand.

What better place than Tokyo Disneyland?

The following are how some advertisers make their mark by using Tokyo Disney’s atmosphere of happiness and enjoyment to show their companies in a positive, fun and energetic way. Brand development and marketing at its best!

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Japanese Beers in Many Shapes & Sizes

Japanese Beers in Many Shapes & Sizes

Japan has a major drinking culture. It’s one of the only countries where alcohol is as much a part of business practice as the business itself. Add to that the social drinking culture (a force in itself), and you’ve got a country with a major love of alcohol.

The staple drink of choice: beer.

With beer so deeply rooted in the culture, it’s no wonder that beer companies want to optimize sales. In lieu of that, the following is Kirin’s Ichiban Shibori in a spectrum of sizes in hopes of hitting all types of drinkers and their relative cravings.

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Autumn Beer Marketing & “Kouyou” in Japan

Autumn Beer Marketing & “Kouyou” in Japan

photo credit: Greencolander on flickr

This is a glimpse into how beer and “beer” companies cash in on the pre-winter, last-minute rush to enjoy the weather in one of the most gorgeous seasons of the year.

One of the biggest activities and something the Japanese love to enjoy is called kouyou (紅葉). Kouyou means “deep red leaves” and signifies the color-changing of the seasons. It’s this kouyou spirit that a lot of beer manufacturers like to embody in their packaging design.

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