A common advertising strategy in Japan, handing out tissues with advertisements inside.
How This Article Came About
A few months ago, I was intrigued to hear some people’s opinions about the state of design in Japan. I posted a topic in a community with the question:
Do Japanese graphic designers have the grit to keep up with the western design sense?
I’ll be honest, I was looking for some heated and heartfelt feedback so I deliberately made the question a bit aggressive.
The perspective of that argument was based around the common notion that western design plays more with negative space, white space and simple layouts, while the Japanese style is sometimes considered more of a “what can we put here?” style. The response was outstanding and from that discussion, I realized that there are a lot of things to consider about the way we design for Japanese audiences.