About Humble Bunny

Borne from a vision where global brands can convert and grow beyond their global performance levels (96.9% of them are not), we aspire to be Japan’s leading bilingual digital conversion agency. If you need English project management and more digital sales, Humble Bunny is your preeminent solution in Japan.

Our ideal Clients are knowledgeable and astute about Japan or have failed in the past. Many of them come to us as their 2nd or 3rd partner. Generally because they have failed with other agencies. If that’s you, Welcome! Our aim is complete your digital conversion stack so that you never have to look back at your conversion engine, and can focus on awareness and traffic initiatives thereafter.

Our services focus purely around the creative, cultural, and technical strategies to increase your bottom line by way of powerfully unique insight and services (The LocaRISE® Conversion Stack) and data-infused, methodical processes (Ask about our “True” Toolkit).

Where others “do ads” or “do social”, we “do revenue generation”. By having both a Creative Conversion unit and an Operations unit, we combine conversion-driven creative and messaging, with deeply granular and procedural platform optimization.

The result: fully maximized digital sales channels, nurturing frameworks, and go-to-market campaign structures first. Creatively driven awareness and traffic strategies to support it thereafter.

Whether Japan is the next stop on your global takeover, or it’s the starting point, our goal is to elevate your brand to success.

Welcome to the 3.1%!

5 Point Service Standard

Coming from the land of omotenashi, you should expect nothing less than the best level of service. Our 5 Point Service Standard keeps everything open and clear, so you may reach your goals quickly and effectively.

Transparent Pricing

We calculate our admin costs based on actual man hours expected. If you have USD50,000 to spend, that will get you exactly double the amount of energy and effort from our team that you would get from USD25,000. It’s that simple.

120% effort

We prefer partner-style relationships–where we’re in it together. To that extent, while we do have a scope of work in place for projects, we’re happy to go the extra mile and increase our relationship, the value of the project, and the end result. We’re so serious about it that we’re publicizing it here! With HB, you can expect a flexible, friendly, and amicable process.

Equal priority

From Coca-Cola, all the way down to one-man, just started yesterday startups, we work with all types of organizations. We love working this way. However, we can only retain our near 95% return rate by treating our customers equally. And that’s exactly what we do. We promise you our undivided attention within the scope of your project!

Diligent Reporting & Communications

For our ongoing optimization projects it’s important to know the granular details of the project performance, and also to understand what’s going on. We have 2 periods in a month for all our Clients: a performance report, and a progress tracker to keep you informed and aware of what’s going on. We’re also available for a meeting anytime you need.

Proactive Management

We understand that for many of our Clients, their worst nightmare are partners that are reactive only, and/or don’t regularly bring new ideation or innovation to the conversation. Our team is carefully selected for their passion and hunger to have an impact. Further, we have internal processes such as our TrueTrack™️ 3/2/1, Hands in Sessions, and more for each project, at determined intervals. The output: lots of ideation and creative juice to help your project steam forward. When combined with our 120% Delivery Promise above, you can be sure that your always going to feel like you have a conscientious and passionate team looking out for your brand and making sure we’re always moving forward. Leave it to us—you don’t need to do all the heavy lifting anymore.

Please feel free to ask us about them.

Our Humble Beginnings

Humble Bunny was contrived and imagined in 2009 as an entity with a slightly different view on the role and importance of graphic design and digital marketing: that helping others find success is the key to finding your own.

Our founder, Nate, has loved drawing and doodling since he was just a little guy. After entering a “Save the Environment” drawing contest and having his own design displayed on a road-side billboard at the age of 10, he realized how he can use his creative skills to connect with others and provide a positive experience for those around him.

Thousands of people saw my message and (hopefully) experienced a moment of influenced contemplation. At ten years old, I couldn’t really understand the relevance but over the next few years, it came to me. I realized I could design something and affect the lives of potentially infinite people—I could instill thought, provoke emotion and maybe even have a positive influence on those around me.

All that from a little sketch drawn on the kitchen table at age 10!

The ethos of that experience lives on in Humble Bunny’s values every day. We use our skills to help companies and individuals communicate, grow, and find success. We also feel incredibly fortunate to be living Japan, a culturally rich country filled with beauty in design and communication of unspoken meaning. Our goal is to help Japan to reach out across the world, and the world to connect with Japan, through the power of design and communication.

Our Partners

Humble Bunny advertising strategies are innovated and executed in collaboration with Jade Antlers.

Jade Antlers performance marketing and advertising agency logo