Maximize Your
E-commerce Marketplace Sales in Japan With Market-First Strategies.
- Average 5.7x total sales growth
- Powered by LocaRISE®: Japan’s only digital consumer buying framework
- Full-platform or fractional optimization options available
- Customer service and inventory management included
- Managed import, compliance, and logistics options available
How we Average a +5.7x Sales Lift
Across our E-Commerce Clients
Our Average Sales Impact Across All EC Clients
Senior Marketplace Specialists Only
At HB, we don’t hire entry-level staff or interns for client-facing work. Every client works with senior specialists who bring thousands of hours of on-platform experience.
The LocaRISE® Buying Decision Framework + TrueTrack®
We’ve developed and trademarked the Japan market’s one and only messaging and UI framework built around how Japanese consumers make buying decisions. Combined with our TrueTrack® data and analysis technology, it gives us one of the most data-proven processes and training systems in Japan.
Japan. Only.
We focus only on the Japan market. This means all of our resources, time, products, processes, and expertise are focused here. We’re also physically here. For many brands, Japan is hard enough—wouldn’t you rather have a partner/consultant that’s specialized and actually IN the market?
360°E-Commerce Services
Humble Bunny can support your company in:
SALES OPTIMIZATION
- Product page, thumbnail, banner design
- SEO optimization (product title, catch copy, page content)
- On platform ads
- Coupon, review and points strategy
- Variant registration
- Inventory check
- Product photography & editing
BRAND LAUNCH
- Brand localization
- Brand registration
- Store landing page design
- Store landing page translation
- Market trends and analysis
- Product launch strategy
EVENTS
- Participation in platform deals (example Amazon Prime Day)
- Promotional & sales strategies
Humble Bunny covers every stage of selling in Japan.
We localize and launch your brand, optimize your product pages, ads, and marketplace SEO, and prepare your store for key events like Prime Day. Beyond Amazon and Rakuten, we support platforms such as Yahoo! Shopping, ZOZOTOWN, and Qoo10, and we can also handle product photography, customer service, and inventory management.
Learn more about how we can help your brand
grow in the Japanese market.
We Consistently Create Great Results
We’ve worked with e-commerce brands across luxury fashion, saas, health, baby products, and outdoor gear… so we know what it takes to win over Japanese shoppers.
#1 We dramatically increased sales and presence within Japan for Reima
Reima, a Finnish children’s outdoor clothing brand, partnered with Humble Bunny to expand its e-commerce presence in Japan. We increased sales via brand localization and marketplace optimization for Amazon and Rakuten. As seen in the 6-month snapshot below, over the course of the project, we achieved a 101.1% average increase in Rakuten sales month-on-month.
The strategy involved optimizing product listings on Amazon and Rakuten, enhancing SEO, and creating compelling A+ content. They utilized targeted ads, seasonal campaigns, and improved customer experience through detailed sizing charts and local customer support. This comprehensive approach led to significant sales increases, higher conversion rates, and better brand visibility in the Japanese market.
#2 We successfully launched a product and saw a consistent increase in performance for DR. FISCHER
Dr. Fischer, an Israeli skin and healthcare brand, was looking for an omnichannel digital advertising strategy and optimization for the Japanese market and together, we were able to successfully launch the product in the Japanese market and increased sales by an average of over 50% per quarter.
The approach included organic social media campaigns, targeted Google Ads, and extensive use of Amazon features like Vine, Deals, and Subscribe and Save. This resulted not only in an increase in sales, but also enhanced product visibility, and a higher conversion rate through premium A+ content. The strategy also leveraged seasonal events to maximize sales and establish a reliable income through subscription purchases.
Finding It Hard to Succeed on Japan’s Marketplaces?
Are Your Conversion Rates Struggling Too?
Creating certainty and decisive action in the Japanese market is no easy feat. Let us introduce you to LocaRISE®, our localization framework.
What Makes Humble Bunny’s E-Commerce Service Unique?
Most agencies treat Japan as one more market to translate into. At Humble Bunny, Japan is the only market we work in, and every e-commerce project starts with LocaRISE®, our trademarked framework built around the 8 Lenses through which Japanese consumers make buying decisions.
Instead of simply translating your listings, we rebuild your product titles, images, A+ content, and store pages around what Japanese shoppers need to see before they buy. Your account is managed only by senior marketplace specialists based in Tokyo, never by interns or entry-level staff. We test continuously and share what we learn every month in our 3/2/1 report, in Japanese or English. The result is an average 5.7x sales lift across our e-commerce clients on Amazon, Rakuten, and beyond.
LocaRISE® combines 15 years of marketing experience in Japan, more than 4,100 client data points, and 232 cultural influences, distilled into 8 Lenses and 112 analysis points. We use it to review every part of your store: product titles, images and annotations, A+ content, store landing pages, and the reviews and offers that build trust with Japanese shoppers.
Our Custom-Designed Processes Are How We Get You Sales
1. LocaRISE®
Achieving success for our clients always starts with curiosity, and one of the ways this comes out in our team is to never stop learning. We do a deep dive each month to uncover key learnings, anomalies and trends in data that we can use to attain top results. We then share these findings with you in our 3/2/1 format with full transparency every month in Japanese or English.
Our monthly 3/2/1 report includes:
- Performance Highlights: We conduct a thorough analysis of various aspects, pinpointing successful strategies driving positive outcomes. Whether it’s increased traffic, higher rankings, or enhanced user engagement, we break down the specifics.
- Anomalies: Our advanced analytical framework actively detects anomalies in the data. Whether it’s an unexpected surge in traffic or a sudden dip in rankings, we investigate these anomalies to understand the underlying factors and adjust strategies accordingly.
- Insights and Learning: Through in-depth analysis, we extract valuable insights from the data. This includes understanding user behavior, identifying content preferences, and staying abreast of algorithm changes. These insights guide us in refining strategies to stay in sync with the ever-evolving search engine landscape.
- Discoveries: We go beyond the numbers. Our team compiles impactful data, offering actionable tips and spotlighting successful marketing techniques. Whether it’s a content strategy that resonates or specific optimizations that yield results, we share these discoveries for you to replicate and achieve similar positive outcomes in your digital endeavors.
2. The true track
The HB True Track is a KPI and metric-monitoring framework for diligently monitoring the performance of channels. By understanding the different layers, we can determine the “stages” and maturity of our strategy along with whether we are employing the right techniques or need to adapt further to the brand’s needs.
- Success Metric: While not a key indicator or a directly affectable aspect of the channel commissioned of this project, a success metric is defined as the “big picture” determiner of a project’s success. Something Humble Bunny pledges to diligently consider and to actively make decisions from. In some scenarios, hitting this might require CRO or other similar scopes
- Core KPIs: Directly impacted KPIs for the platform. Upon hit, indicate performance on the scope commissioned. These are the true KPIs and standard evaluation metrics for performance. Hitting the targets at this level indicates that the channel itself is successful.
- Signals: These are KPIs for momentum. These indicate we’re on the right track and making meaningful progress towards the Core KPIs above.
3. advanced optimization
To ensure we manage the creation and improvement of numerous listings efficiently, we’ve set up an advanced system that helps us to:
- track every step of the optimization process
- organize documents and research materials carefully
- monitor progress closely
By setting clear milestones, we ensure each phase of creating listings—from the initial idea to final launch—happens smoothly and on schedule. This methodical approach guarantees that all product listings across different categories not only look great but also perform well in the market, meeting our clients’ expectations with precision and efficiency.
Try our advanced process and take your
e-commerce sales to the next level
Our E-Commerce Testing Process
At Humble Bunny, we believe in the power of thorough testing that allows us to discover exciting optimization potential for our clients, as well as insights and learnings that can be leveraged across different platforms well into the future.
An example of that is the testing we have performed on the Amazon platform for Sleeping Baby. We have tested the impact of 3 following factors on the conversion rate:
- Product images
- Product name and description (copy)
- Enhanced brand content (A+ content)
In order to make the test as unbiased as possible, we have focused on 3 separate products and launched the optimizations in stages:
| Period | Product 1 | Product 2 | Product 3 |
| Month 1 | New product images applied. | New product copy applied. | Unchanged (control group). |
| Month 2 | New product copy applied. | Unchanged (control group). | New product copy applied.A+ content applied. |
On top of that, we took into consideration the additional factors that could have biased the test: stock levels, the popularity of particular patterns, as well as ongoing promotions and ads.
The results allowed us to discover which optimizations perform best in the Japanese market and gave us a direction for future conversion optimizations, as well as valuable insights for the client for growing in the Japanese market.
Habit of Overdelivering
120% delivery promise
For all of our e-commerce clients we follow a simple approach: always overdeliver. We strive to proactively exceed our client’s expectations by going the extra mile. An excellent example of that are Sleeping Baby product listings on Amazon: instead of following the generic patterns and plain images, we committed to an extensive review of best practice research. It allowed us to understand the value of visual asset quality and image annotations for Japanese consumers.
Consecutively, we ended up revamping the entire approach to product imagery: starting from redefining the unique selling points of the products, capturing it during product photoshoot, editing the images, designing icons and custom graphic elements, and finally annotating the product photography with all the visual elements and unique selling points.
Not only did the new images improve the conversion rate on the Japanese Amazon market, but were also used by the client for other online sales channels.
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Actionable insights straight from our data
Here are a couple of quick discoveries we’ve pulled from the data of our latest projects. Why? To help you make the changes you need to gain traction in the Japanese market! As an agency, we are always digging deeper and searching for those little yet significant tweaks that will push our clients to the next level of success. If you need a partner to help you identify and implement changes like these on a monthly basis, let us know!
