A New Website, New Visual Brand, & a New Future!!
We are extremely proud and excited to have renewed our website just in time for Christmas and the new year. ✨
There are a few key changes:
- The design and visual identity
As you can see we’ve dramatically changed our look. Everything from the way we use color, our typography, and our visual identity has changed. - The characters
The characters represent our vision where humility and service allow us to build relationships and our own sense of contentfulness in our lives. - Fluid and curved lines
Represent our Core Virtue of “True+th”, which asks us to elevate others, live and work with integrity, and embrace honesty and plain communication. - Diagonals and assymetry
Represents our Core “Power” of “Architecting the Unconventional” which governs the way we work: by focusing on unconventional ideas and approaches, based in solid fundamentals, but forever yearning to be better. It establishes us and our business as builders of both unique solutions, but also unprecedented results.
This rebrand also represents a fundamental shift in our approach to the market. Where our product offering has previously consisted of a very channel-based approach to promoting, we will go into 2025 with a new stance and posture, focusing instead on sharing the fundamental knowledge around conversion and how Japanese consumers make decision, that has helped our Clients achieve over 5.7x average performance on their projects.
It’s this knowledge, that we look now to share with the broader market, so that we may “complete” our mission of educating japan market clarity so that businesses may thrive, and the Japanese lives may be enriched by great products and services offered into the Japan market.
Going forward, we will be announcing new products, services, and frameworks that will allow us and global brand to do their best here in Japan.
We will continue to strive to offer the valuable content and enhance our information delivery for all of you.
Thank you for your continued support! 😊
