Articles
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Mar 10 2017
How to Use LINE Advertising in Japan
このブログは英語表記のみです。
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LINE is Japan’s most popular social network and its most popular messenger, all built into one app. And while messaging apps haven’t caught on as a strong marketing tool in the west yet, platforms such as LINE and WeChat (another popular app in Asia) are hugely popular among marketers in the region. With the app installed on over 70% of smartphones, LINE serves as an amazingly effective tool for creating genuine and useful connections with Japanese consumers. So if you’re looking towards the Japanese market, it’s impossible to ignore its potential. In this article, we explain how to get started as a business on LINE in Japan — highlighting some of the basics around getting set up and building a content marketing plan that works well with this platform. Important Facts and Statistics about LINE in Japan Acquiring over 4 million users since the beginning of 2020 and now catering to over 70% of the population (85% of which are active daily users), LINE is the messaging a -
Jan 12 2017
2017年における日本のトップソーシャルメディアネットワーク
このブログでは昨年に引き続きHumble Bunnyによる1年に1回の日本におけるSNSについての調査と考察をのべていきます!日本のSNSの主要なサービスの種類は昨年の2016年ブログから大きな変化はありませんが、彼らのポジションや利用者には変化がみられました。今回のブログでは日本でどのSNSが最も重要なのか、1年でどのように変化したのか、また2017年SNS上で優位に立つために何をすべきなのかということに焦点を当てていきます。 もし今回日本のSNSについての文章を初めてよむのなら、昨年の2016 Japanese social media reportをごらんください。日本のSNSが他の市場と比べどのように異なるのか理解が深まるでしょう。もし既にお読みの方でしたり、その異なり方にお気づきなのであれば早速読み進めていきましょう! 2017年における日本のSNSのイ
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Nov 01 2016
LINE—Japan's Favorite Mobile Messenger App
このブログは英語表記のみです。
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Since its inception in 2011, Naver Corp's LINE app has grown to be one of Japan’s most popular mobile apps. It’s found on over 90% of all smartphones in Japan, with just under half of the entire population signed up. We’d say it’s virtually impossible to have a social life in Japan without using LINE to connect with friends. This is the first of two articles that will focus on LINE in Japan. First we will go over how LINE became so popular and how it is used among Japanese people. In part two, we will elaborate more about how companies use LINE in Japan for marketing and advertising. LINE’s Rise to Popularity Total LINE Monthly Active Users (MAU) in Japan (in millions) *Tap or hover over the graph for more information Statista LINE began as a project in the Japanese office of Naver, a Korean tech firm, as a solution to communication problems that Japanese people experienced after the 2011 Tohoku earthquake and tsunami. The outcome of that project was a mobil -
Aug 10 2016
Best Ecommerce Platforms in Japan - Are Some Sites Better than Others?
このブログは英語表記のみです。
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There’s more than just Amazon to consider when launching your products in the Japanese ecommerce market. While the globally popular online selling platform is indeed a logical first choice for foreign merchants who prefer using something already familiar with, other sites like Rakuten, Yahoo! Shopping, and several local shopping platforms offer ample opportunity for high conversions and good returns. We explore the best ecommerce opportunities in Japan and what you should consider when deciding about the best platforms for goals, whether you’re looking to build a one-platform sales model or a diverse multi-channel ecommerce matrix. Launching Your Product in Japan? We Can Help! Overview of the Japanese Ecommerce Market As the third-largest ecommerce market worldwide with excellent logistics infrastructure and a domestic population with significant purchasing power, Japan is an important consideration for any brand looki -
Mar 24 2016
SNS in Japan - Definition and Popular Social Media Platforms
このブログは英語表記のみです。
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When we talk about Social Networking Services (SNS) in Japan, we’re basically talking about social media. While this includes all the usual social media suspects like Facebook and Twitter, the scope also includes channels like LINE, the nation’s most popular communication app. We explore a few must-know facts about the Japanese SNS landscape and take a look at how these incredibly popular sites function within the lives of nearly every human being living in Japan today. Table of Contents What does SNS mean? Key SNS stats for Japan Top Japanese SNS platforms and current trends The role of SNS in Japan Final Takeaways Steal some of our best ideas! Building an SNS Strategy? We Can Help! What Does SNS Mean? SNS is an abbreviation of “Social Networking Service“ used to describe any platform people use to forge and maintain online relationships, both with other individuals and with brands and causes. -
Jan 07 2016
Japan's Top Social Media Networks for 2016
このブログは英語表記のみです。
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Here’s an incredible fact for you: as of 2015, over 90% of Japan’s entire population is online in one form or another. Here’s another important number: over 50% of those individuals are regularly active on social networking services. The keyword there is “active”. Other sources may show higher numbers representing the number of online users who simply own a social account, but we’re focusing here on a truly, accessible audience as it applies to your business. For 2020 statistics, please check out our latest report on social media in Japan. Internet Penetration by Country *Tap or Hover on the graph below to see details. Source: ITU Does My Company Need Social Media Marketing in Japan? Doing the math based on the above statistics, your company has the potential to reach 45% of all the people of Japan through social media—or to translate that into a tangible number, just over 57 million people (based on the Japan national census). Moreover, connection sp -
Jul 16 2015
How to Use English in Japanese Advertising & Promotion
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Have you ever wondered why there is so much English content in Japanese advertisements? Just take a ride on a JR train, or walk through any of the major crossings in Tokyo, and you’ll be exposed to an interesting (and possibly confusing?) blend of English and Japanese ads. Using English when marketing towards a non-English, Japanese-speaking audience is not as poor of a decision as one might presume. However, there are certain differences to consider as they have different functions and applications. By the end of this article, we hope you'll be well equipped and confident in how to utilize it for your marketing and promotions. Citing Notes First off, to give credit where it’s due, we found an amazing thesis written by Douglas Goldstein of Carnegie-Mellon University. Some information from this post was gathered from his work and research on this topic. English as an Attention Grabbing Promotional Tool When professionals from Japanese ad agencies were asked about -
Jun 01 2015
訪日観光客へのマーケティング機会
日本の観光業界および観光関連企業は、過去に例を見ない追い風と、市場の拡大を経験しています。地域おける積極的な経済政策、国際的なイベントの数々が、日本の旅行・観光業界に新たなビジネスチャンスをもたらしています。 要点をお話しましょう。もし貴社が、日本において、ホテル、航空会社、旅館、レストラン、オンライン・トラベルエージェント、店舗経営型旅行代理店などの観光に関連したビジネスをしている場合、今、市場に対して適切なアクションを起こさなければ、もう二度と同じ波を捕まえることはできません。 背景: 日本における海外向けインバウンド観光業の衰退(2008~2012年) 他の多くの業界と同じように、日本の観光業は、世界規模で起こる経済的および社会的事象からの影響を大きく受け、
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May 12 2015
LLS Light the Night Walk in Tokyo
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Take a quick look at Humble Bunny's about page or our 'No Pressure Sales Promise' and you'll quickly see that helping others is a major cornerstone to what motivates us to do design and marketing here at Humble Bunny. Last weekend, we had a chance to donate to a cause that hits close to home for us. On Saturday, May 9th, 2015, I took a walk as part of The Leukemia & Lymphoma Society's Light the Night Walk event here in Tokyo. Why the LLS? Before I was working full time in the design and marketing business, I got my foot in the door, here in Japan, similar to the way a lot of foreigners do when they're anxious to come over to this country: by getting a position as an English instructor. At a school I used to work at, we had a young and very talented female student. I didn't know her well as she wasn't my immediate student, but as time went on, I began to see her and her family a bit more at neighborhood events, and built up a small relationship with them. As time passed and -
Dec 08 2014
Advertising Your Company at Disneyland Japan!
このブログは英語表記のみです。
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The Ultimate Advertisement As a company with a product to sell, nothing's better than putting your company name in front of a guaranteed hundreds of thousands of people in one given day. Moreover, if you can make an impression upon those people in an environment designed to bring happiness to its patrons, those positive emotions and experiences will become (at least a little?) synonymous with your company's brand. What better place than Tokyo Disneyland? The following are how some advertisers make their mark by using Tokyo Disney's atmosphere of happiness and enjoyment to show their companies in a positive, fun and energetic way. Brand development and marketing at its best! UCC Coffee UCC Coffee's angle (the header image of this blog) comes in the form of (believe it or not), a coffee shop! Center Street Coffeehouse is actually more of a restaurant, but at least UCC was able to tie it into their key product. What's really interesting is that the coffee shop is designed in a