Meet Nathan, Our President

Nathan (Nate) Hoernig
Born on March 16, 1983

College: Indiana University (2006)
B.A. Studio Art – Graphic Design
B.A. Japanese language
B.A. Art History

plays guitar
sings songs
speaks Japanese
enjoys photography
loves beer
eats healthy

For more details about Nate, check out the “Our Humble Beginnings” section.


We do web design, digital marketing, and graphic design for companies like yours. Here’s a short list of ways we can help you:

  • Web Design & Development
  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
  • Landing Page Design
  • Social Media Marketing
  • Copywriting (Blogs, Guest Posting, Sales Copy, etc.)
  • Promotional Video
  • Print Marketing Materials
  • Corporate Identity/Visual Branding (Logos, Color Synthesis, Typographic Identity, etc.)

What Else?

Please be aware that our abilities are not confined to the fields listed above.

If there’s something you need that’s not listed above, please contact us with any requests that you may have! Even if it’s not something we currently offer, odds are pretty darn good we’ll be able to help guide you in the right direction. Just ask!

One last thing…

We do pretty much all of our work here in Japan. However, we are capable of doing (and have done) work for those located abroad through digital communication and programs such as Skype™ and email. The only downfall to this solution: we don’t have the ability to meet you face-to-face, talk about out our dreams and enjoy a cup of coffee together. On the brighter side, rainchecks don’t have expiration dates and we can always save the post-project celebration for a later date.

Our Humble Beginnings: by Nate

In order for you to make the right choice in a design firm (a potentially risky and unsure process), and in accordance with the belief in full transparency (written in the section above), allow me to tell you a bit more about HBD’s beginnings.

Humble Bunny was contrived and imagined at the beginning of 2009 as an entity with a slightly different view on the role and importance of graphic design.

Since I was just a little guy, I’ve always loved drawing and doodling. However, the moment I realized I wanted to use my creativity towards something people could connect to came when I was just 10 years old. I entered a “Save the Environment” drawing contest and won! My design was featured on a road-side billboard for a couple months.

Thousands of people saw my message and (hopefully) experienced a moment of influenced contemplation. At ten years old, I couldn’t really understand the relevance but over the next few years, it came to me. I realized I could design something and affect the lives of potentially infinite people—I could instill thought, provoke emotion and maybe even have a positive influence on those around me.

All that from a measly sketch I drew at my kitchen table when I was 10?!
The idea felt so incredible.

Fifth Grade Newspaper Clipping

Since that time, I’ve been actively pursuing design for the sake of helping others communicate and grow. Having lived in Japan for a while now, I’ve found I’m a bit of an “otaku” for all things visually beautiful, culturally rich and absorbed in unspoken meaning—after all, those are the things that really make this country unique, right?