Our Tokyo-Based Agency Services

Worried that you’re doing Japan wrong? You very well might be

We polled over 200 businesses and only 3.1% of those coming into the Japan market are actually at or above their global performance. 🤯 Japan is hard.

There are two areas we can help you:

Commission us to build your strategy via our multi-point localization framework (which we’re currently trademarking), and/or utilize our “Triple Track” data and analysis-driven channel execution products to propel forward in the Japan market.

Our Success Rate: 100% of our Clients have yielded above benchmark results thanks to our partnership.

Ready to join the 3.1%? Here’s how we can help you:

Advertising (PPC & SEM) Services

Pay only for results (not ad spend) and stop losing money

Not many agencies are hitting 7x ROAS in the luxury fashion space in Japan--but that's where we simply do things differently at HB. If you need culture-driven creative, cost-reducing technical prowess, informative analysis, and a proper performance-based partner for the long-term, we've got you!

Search Engine Optimization (SEO)

3x traffic - that's our average. Join the elite few.

Japanese SEO requires a different approach. Join the select few of companies who've on average 3x their Japanese traffic. Ask us about our Triple Track Data framework to understand how we are always reactive, always curious, and always educated to take the right next step in this competitive market.

Localization & Conversion Optimization

Localize properly and dramatically improve your sales or lead acquisition

According to research, the vast majority of businesses entering Japan have lower conversion rates than they do overseas. Sound familiar? Utilizing our True Culture™️ Framework, we distill the complex Japanese culture into 3 core areas and then map your entire conversion strategy against it.

Marketplace Sales Optimization

Performance-based Marketplace Optimization

Having trouble lifting conversion rates and ROAS on Japanese marketplaces? We boost traffic and conversion on popular platforms like Rakuten and Amazon Japan and we've done it successfully for 100% of the Clients like you that we've taken on.

Why are we your best choice?

1. More “proof” than you could ever need (or maybe imagine)

As an agency, we’re tracking EVERYTHING. To be frank, we do it out of our curiosity and self-austerity to build a brand that we are proud of (traits that also serve our Client partners very well). The result is that you have everything you need to transparently understand our business BEFORE you reach out.

  1. Project performance—check out our heavy data focus and granular process explanations in our case studies
  2. Relationship performance—our client average renewal rate of 96.6%
  3. Published “Discoveries”—check out our month-to-month test data (for SEO, Advertising, and Ecommerce), fully published and available
  4. Customer feedback—check out our reviews and testimonials in the bottom left corner (Google reviews)

We don’t know if there are many businesses going this far to transparently show energy, result, etc.

2. A clear penchant for data and analysis

We think the previous section shows a lot about how we focus performance around data and KPIs. Not many companies are tracking their own businesses to the extent that we do.

Beyond that, we’ve developed all of our case studies with detailed performance figures, are publishing Discoveries (if you’re a data nerd, you might be in love), and also have two data and analysis frameworks (The Triple Track and 3/2/1—both under trademark review). All of these things point to our excellence and loyalty to numbers–as a true performance agency should.

3. A money back promise that’s hard to get elsewhere

We’re so confident in our ability to make improvements on your project that if we don’t, we’ll refund your money. Honestly, it probably won’t come to this. We’ve achieved KPI growth for every single project we’ve ever run. Alas, we still believe there’s integrity and a partner-mindset in making this promise to you.

4. Intelligent frameworks and structure

Creative processes and frameworks that push us deep into ideation are where we create excellence. As an example, we developed an ideation and collaboration framework that yielded over 200 unique ways to execute and develop a product. That’s massive.
By being relentlessly focused on outcome-driven processes, we can predictably and consistently deliver “above the line” strategy. Most of these are under trademark review as we speak. 💪🏼

5. We’ve been “big in Japan” for a while

There are lots of bilingual agencies here in the Japanese market. And to be frank, many of them are dear friends of ours. That being said, our business has been around since 2009. With transparency, that’s precisely 83 brands, in the Japanese market, as of today. That experience and proximity to the market, partnered with our constantly evolving products means we take the best of time-tested cultural wisdom, and merge it with the modern techniques of digital performance marketing to create confidence for you.

6. We seek to resolve all of your pain points both proactively and reactively (check the table below)

  1. Step 1: Proactivity (address the issue)
  2. Step 2: Standardization (holistically resolve the issue), and
  3. Step 3: Discipline (maintain the resolution)
Your Pain Point Humble Bunny’s Solution
Gap Between What was Promised and What was Received
  1. Detailed scope of work to ensure alignment between HB and your business
  2. Active engagement by our Director and a “Project Lead” at set and calendarized intervals
  3. Company-wide KPIs on both the individual and project level
  4. HB’s Proprietary Triple Track 3-2-1™️ KPI and analysis framework to ensure performance is smack in front of everyone’s face at all times.
In the Dark – Lack of Communication
  • Weekly Friday Update including a breakdown of completed, in-progress, to be done, and blocked activities
Lack of Recommendations
  • 3 to 4 “Next Steps” recommendations every month, based on a deep analysis for each platform. This analysis system is a procedural part of all our performance packages and is required of the team.
No Results or Flat Performance Our formula here is simple:

  1. Detailed Processes for technical platform execution
  2. Triple Track KPI Setting forces our team to focus on the right metrics in the right context
  3. 3/2/1 Analysis forces our team to dig and discover what is and isn’t working
  4. …and most importantly, our True Culture™️ localization matrix that allows us to get your marketing offer, message, offer, design, etc. just right
Missing the Big Picture In Japan, the big picture (your brand and its longevity) is everything. We’ve also iterated all of our products to continuously focus on sales or lead acquisition. None of this works unless we’re talking about real business impact.
Low Caliber Creative Skill Our president is a formally trained designer and cross-functions as our creative director. Further, more than 95% of design applicants fail our stringent application stage. Check out our portfolio to see how high caliber we can make things!
“Old” Approach or Ideas Custom Reports, Our Triple Track KPI setup system, and our 3/2/1 Analysis Framework force discovery and then change on the team scope level. Ideas, proactivity, and inspirations are an automatic byproduct of an extremely austere process.

Furthermore, each member has 1 day per month set aside for innovation, efficiency, and creative development. Accountability is that they have to present and “launch” something each quarter. Again, austerity and excellence built in.

Junior or Inexperienced Teams We generally don’t hire new graduates unless they have a killer portfolio (very rare for a recent graduate), pass a take-home strategy test, and also go through a trial period to evaluate conscientiousness and delivery. Our average execution team age is 29.5 years old–A sweet spot for experience, elevating acumen, stability, and self-awareness.
Finally, we have multiple mechanisms for support, training, review, etc. to make sure everyone’s delivering their best and not “all alone” on projects.