Our Tokyo-Based Agency Services
Grow your revenue in Japan
with a performance marketing agency
built specifically for foreign brands.
We polled over 200 businesses and only 3.1% of those coming into the Japan market are actually at or above their global performance. Japan is hard.
But not for us, our success rate is 100% of our Clients have yielded above benchmark results thanks to our partnership.
Most agencies optimize channels.
We optimize how Japanese customers make buying decisions.
It’s more than a service, it’s
That’s why we create it, a complete offer for helping you to build a customer journey:
- Buying Decision Audit & Strategy
- Landing/Service Page Optimization
- Email Automation & Nurturing
- Campaigns & Calendar Maximization
Here are some REAL NUMBERS from our projects
LEAD ACQUISITION
5.8x
ECOMMERCE SALES
5.7x
CPA
-51.7%
We can also help you in these specific areas:
Advertising (PPC & SEM) Services
Pay only for results (not ad spend) and stop losing money
Search Engine Optimization (SEO)
3x traffic – that’s our average.
Join the elite few.
Localization & Conversion Optimization
Localize properly and dramatically improve your sales or lead acquisition
Marketplace Sales Optimization
Performance-based Marketplace Optimization
Why are we your best choice?
1. More “proof” than you could ever need (or maybe imagine)
As an agency, we’re tracking EVERYTHING. To be frank, we do it out of our curiosity and self-austerity to build a brand that we are proud of (traits that also serve our Client partners very well). The result is that you have everything you need to transparently understand our business BEFORE you reach out.
- Project performance: check out our heavy data focus and granular process explanations in our case studies
- Relationship performance: our client average renewal rate of 95.5%
- Published “Discoveries”: check out our month-to-month test data (for SEO, Advertising, and Ecommerce), fully published and available
- Customer feedback: check out our reviews and testimonials at the bottom of this page (Google reviews)
We don’t know if there are many businesses going this far to transparently show energy, result, etc.
2. A clear penchant for data and analysis
We think the previous section shows a lot about how we focus performance around data and KPIs. Not many companies are tracking their own businesses to the extent that we do.
Beyond that, we’ve developed all of our case studies with detailed performance figures, are publishing Discoveries (if you’re a data nerd, you might be in love), and also have a powerful data and analysis framework: The TrueTrack® 3/2/1 (and yes, it’s trademarked). All of these things point to our excellence and loyalty to numbers, but that’s what a true performance agency should be doing anyway.
3. A PRICEMATCH promise that’s hard to get elsewhere
How much stronger of a result could you predict if…
- our coveted cultural (LocaRISE®)
- our data (TrueTrack®) frameworks, and
- Our 95.5% contract renewal rate…
…were all included at the same cost as another company’s similar offer? Which partner would you go for? We’re so confident in our ability to make improvements on your project that we’ll take a lower rate up front so that you can bring the best solution to your company.
4. Intelligent frameworks and structure
Creative processes and frameworks such as “the kite” and “widening the diamond” (some of our lexicon at HB) help our team to structurally push deep into ideation. This is where excellence and creativity thrive. Systemic excellence, structure, training, and austerity mean that you’re not left to the capabilities of a random individual project manager or marketing specialist, but to a company owned system of excellence.
By being relentlessly focused on outcome-driven processes, we can predictably and consistently deliver “above the line” strategy.
5. We’ve been “big in Japan” for a while
There are lots of bilingual agencies here in the Japanese market. And to be frank, many of them are dear friends of ours. That being said, our business has been around since 2009. With transparency, that’s over 90 brands, in the Japanese market, as of today. That experience and proximity to the market, partnered with our constantly evolving frameworks, processes, and products means we take the best of time-tested cultural wisdom, and merge it with the modern techniques of digital performance marketing to create confidence for you.
6. We seek to resolve all of your pain points both proactively and reactively (check the table below)
- Step 1: Proactivity (address the issue)
- Step 2: Standardization (holistically resolve the issue), and
- Step 3: Discipline (maintain the resolution)
| Your Past Experience/ Pain Point | Humble Bunny’s Solution |
| Gap Between What was Promised and What was Received | Detailed scope of work to ensure alignment between HB and your businessActive engagement by our Director and a “Project Lead” at set and calendarized intervalsCompany-wide KPIs on both the individual and project level HB’s Proprietary TrueTrack® 3-2-1 KPI and analysis framework to ensure performance is smack in front of everyone’s face at all times. |
| In the Dark – Lack of Communication | Weekly Update including a breakdown of completed, in-progress, to be done, and blocked activities |
| Lack of Recommendations | 3 to 4 “Next Steps” recommendations every month, based on a deep analysis for each platform. This analysis system is a procedural part of all our performance packages and is required of the team. |
| No Results or Flat Performance | Detailed Processes for technical platform execution Triple Track KPI Setting forces our team to focus on the right metrics in the right context. 3/2/1 Analysis forces our team to dig and discover what is and isn’t working…and most importantly… The LocaRISE® localization matrix that allows us to get your marketing offer, message, offer, design, etc. just right. |
| Missing the Big Picture | In Japan, the big picture (your brand and its longevity) is everything. We’ve also iterated all of our products to continuously focus on sales or lead acquisition. None of this works unless we’re talking about real business impact. |
| Low Caliber Creative Skill | Our president is a formally trained designer and cross-functions as our creative director. Further, more than 95% of design applicants fail our stringent application stage. Check out our portfolio to see how high caliber we can make things! |
| “Old” Approach or Ideas | Custom Reports, Our TrueTrack® KPI setup system, and our 3/2/1 Analysis Framework force discovery and then change on the team scope level. Ideas, proactivity, and inspirations are an automatic byproduct of an extremely austere process. Furthermore, each member has 1 day per month set aside for innovation, efficiency, and creative development. Accountability is that they have to present and “launch” something each quarter. Again, austerity and excellence built in. |
| Junior or Inexperienced Teams | As a basic rule, we don’t hire new graduates. Further, the majority of our hires must pass a take-home strategy test, and also go through a trial period to evaluate conscientiousness and delivery. Our average execution team age is around 31 years old–A sweet spot for experience, elevating acumen, stability, and self-awareness. I probably shouldn’t need to say it, but yes: all of our teams are comprised of native Japanese marketers both A: writing and B: quality assuring our output. We even have a pre-defined definition of “native” to ensure we’re getting culturally appropriate talent. Finally, we have multiple mechanisms for support, training, review, etc. to make sure everyone’s delivering their best and not “all alone” on projects. |