Paid Advertising Discoveries – Inspire Your Japan Paid Advertisting Strategies

Steal Our Ideas!

Real Japanese A/B and Split Test Results to inspire your local market strategies!

A few years back, we developed a powerful data analysis framework called the 3/2/1. This framework outputs a list of data-informed strategies for our Clients, which we can then “write” to the brand as part of a codex of known and proven strategies. After years of executing the 3/2/1, we’ve curated a set of our most interesting and potentially replicable learnings, formatted them into quick snippets, and present them here to inspire your marketing strategies in Japan.

Welcome to our “Discoveries” Series.

Another push by us, to promote and extend our Mission of impacting and Elevating the broader community of marketers in Japan.

We hope you will reflect on the potential of these and try some of them out on your own adventure into localizing and optimizing your Japanese presence and success!

Facebook ad copy focusing on craftsmanship had 24% lower CPC and 33% higher CTR than ones focusing on corporate history Discovery card
Concise headlines aligning with search intent Google ad copy CTR increased by 51% Discovery card
Lookalike audiences during a sale season yielded a 536% increase in ROAS Discovery card
Retargeting audiences on Facebook from broad audience targeting ads led to a 598% increase in CTR Discovery card

Want to know the techniques and platforms for your Japan media-buying and advertising success?

Request a session with our Advertising team