photo credit: Greencolander on flickr
This is a glimpse into how beer and “beer” companies cash in on the pre-winter, last-minute rush to enjoy the weather in one of the most gorgeous seasons of the year.
One of the biggest activities and something the Japanese love to enjoy is called kouyou (紅葉). Kouyou means “deep red leaves” and signifies the color-changing of the seasons. It’s this kouyou spirit that a lot of beer manufacturers like to embody in their packaging design.