Digital Marketing Job Position in Tokyo, Japan
Take charge of Client Success, and Experience the Sprawl of Tokyo
We’re currently on the lookout for a highly organized and passionate digital marketer to come into Humble Bunny, blast out ideas, and help sculpt and refine our offering for the future. See below for more detail on available positions.
Who Are We?
Located in Yurakucho, with Ginza, Hibiya and Tokyo only a few minutes walk away.
To introduce ourselves, we’re Humble Bunny. We help inbound global brands adapt to the market and market for better traffic, conversion, and retention. We have a myriad of services, but focus primarily on web design, Ecommerce, SEO, and Paid Advertising.
Based in the heart of Tokyo, not only do we have a playful name, but also a playful spirit. Don’t let the pastel pink colors deceive you though, we’re here to work hard, create some amazing things for our Clients, and really push the boundaries of the marketing industry in Japan.
Through the use of quantified data, a perfect synergy between creativity and performance, and an underlying unique process aimed at delving to the root of culture and insight, our goal is to be Tokyo’s #1 boutique web marketing company for inbound global businesses.
We’re also here to absorb the country’s amazing culture, nurture new relationships, and even speak a little nihongo all the while.
Our work style is easy: work with a fervor and passion to support our Clients and peers, while spending ample time loving life with friends and family. It’s a concept trickled down from our president:
“In Japan you hear stories about 70 hour work weeks being the norm. The first time I came to Japan I was trapped in this reality. We at Humble Bunny are the opposite. We are able to positively collaborate for our Clients, drawing on the strengths of each member of the team, whilst maintaining a healthy relationship with our personal ties.
We’re serious about quality, and serious about our responsibilities, just like any other Japanese company, but we do it by working effectively, quickly, and without overburdening ourselves with too many Clients and too much work.
We’re looking for people who can work with integrity and humility towards the success of their peers and Humble Bunny’s Clients, but are also able to switch off and be a citizen and contributor to the international aura of Tokyo and Japan.”
Our President, Nate
Join up with Humble Bunny, live your life the way you choose to, and empower your career by being on the forefront of creative decision making, innovative marketing executions, and an ever-changing landscape of Client and industry categories.
Digital Marketing Manager Job Opportunity (Senior level also available)
| Job Description | The job involves developing overall marketing strategies for digital native brands, as well as monitoring, advising, and coaching the progress of projects and teams using e-commerce, PPC, SEO, PR, content strategy, and web design & development. It invites the candidate to implement methods to enhance the potential of the team and maximize individual capabilities. This is a management role with a blend of individual-driven leadership involved. Clients range from major international brands to start-ups, and industries range from B-to-C apparel brands to B-to-B real estate.For those interested in control, impact, and tangible connection to growth and results, there are insanely more opportunities at Humble Bunny than working for a large corporation. For those who can commit to Humble Bunny for the long term, we are prepared to offer things like partnerships and top-level senior positions. Let’s do this together and share in the reward. |
| Employment status | Full-time employee *with initial trial period |
| Experience Requirements | – International/Business degree or equivalent preferred – 5+ years experience in advertising agency or marketing production department (in house) |
| Language Requirements | – Fluent, High level English skills – Fluent (N2 or equivalent) Japanese writing and speaking skills |
| Skill & Leadership Requirements | Marketing – Experience in digital marketing, including e-commerce, PPC, SEO, content marketing, copywriting, and overall promotion strategy development and execution – Ability to engage in strategic marketing decision making and take action – Ability to make sound decisions based on analysis, hypothesis testing, and results reviewStrong “Big Picture” understanding for future-forward, empathetic, and logical decision making Project Management – Experience (and comfortability) in client-facing roles – Strong internal project management skills (tasks, timelines, scheduling, team follow-up, etc.) – Proven ability to manage projects on time and at quality – Manage and monitor project progress – Strong command of team-established processes and procedures Leadership – Experience managing and leading teams – Excellent listening (understanding) skills as a leader and anchor of support for team members – Some acceptance and mastery of leadership fundamentals (Such as vulnerability, self-awareness, curiosity to understand people, creating safety, etc.) for inspiring teams – Austerity and humility to own mistakes and improve forward |
| Your Growth Path | HB is actively looking for Lead, Director, and Partner-level individuals for our future. If you believe you have an intrapreneurial spirit, are inspired by the values on our Culture Code page, and view marketing as your industry of calling, let us know. We will introduce you to the opportunities.🚀 |
| Work Location | – 3 days remote per week *Subject to change *Depending on overflow, performance, or other initiatives certain weeks may require more on-site days |
| Working Time/Conditions | 40 hours a week, or as needed to fulfill and complete deliveries *Ask us about our transparent work-scoping framework |
| Working Start/End Time | Flex System Core Time: 11:00am – 4:00pm Other hours during the day may be applied as individual desires (i.e. no need to block the full thing together on the front or the back of the core) |
| Standard Holiday | Saturdays, Sundays, National holidays *Unlimited Paid Vacation from Day 1 (see our Culture Code page for more details) *Other Company-deemed Holidays may apply |
| Paid Time Off | – Unlimited Paid Time Off (pending targets and deliveries are hit) PLUS – 12 Days mandatory (including black out periods for unredeemed holiday) See our Culture Code page for more details |
| Salary | 〜6,900,000 yen (including bonuses, allowances, etc.) – Negotiable – HB’s Innovative “Salary Drip” System (feel free to ask us about this) – Guaranteed minimum salary increase of 2% every year (more based on performance) – Profit Bonus System |
| Welfare program | Co-Pay on Social insurance (health insurance, employee pension, unemployment insurance, workers’ accident compensation insurance) |
| Other Amazing Perks | Our perk list at HB is extensive–including a few things you’ve probably never heard of or seen before! See a comprehensive overview on our Culture Code page! |
| Recommendations for Applying | We’re looking to understand a few things about you. Here are some tips to get a callback: 1. Make sure to attach a resume 2. Make sure to attach details about projects (i.e. a Portfolio) and your distinct roles (and non-roles) in those projects 3. Please include data and performance to showcase your ability 4. Problem resolution is important in this position. Please prepare a real story in which you 1. Recognized an issue > 2. Decided to Act > 3. Planned a meaningful solution > and then 4. Executed to fix it. |
| The Interview Process | Here is what our interview process looks like. Each step occurring after a successful previous step! 1. Application review: We will review your resume and portfolio of experience. Note that those who do not pass the screening, due to overwhelming demand for our positions, may not receive a response. We understand this is not ideal, but thank you for your understanding. Feel free to follow-up! 2. Formal Interview OR request for information: If we see potential in your application, we’ll request a formal first interview (usually 90 minutes). If we’re not formally ready to start, but our curiosity is piqued, we may ask you to submit more information or request a 30-minute touch base pre-interview. From there, successful candidates will be invited to that formal first interview. 3. Take-Home Test: After the first formal interview, we will likely give you a challenge, and ask you to develop a strategic and creative strategy for it. The test content may vary depending on your application. 4. Test Review + Second Interview: Next, we will ask you to guide us through the test, and complete a second series of questions and interview. This is also usually a 90-minute chat. 5. Result: In ideal situations, this is where we will confirm a number of technicalities and potentially be ready to make an offer. However, the Third chat can also be a chance for us to clear out a few more questions prior to the result. *Note that we try our best to really see things through with you. If things are taking a little longer and we need 4 or even 5 touch points, it’s because we see something in you and are trying to find a match. We are not going to rush as we’re looking to be invested in you for thousands of future hours (and want to make sure that both parties are gonna love that journey via a good cultural and skill match). If you are worried about time and have some tightness, please communicate that with us. |
As the name says, we’re looking for humble people.
Our mission is one that you feel intrinsically drawn to: helping those around you achieve success and happiness. It’s a selfless venture which our staff believe is the catalyst for building strong relationships and even one’s own happiness and success. You are someone who believes in doing good unto others.
By helping others, we’re able to proudly carry forward our goals: to be one of Tokyo’s premier boutique web marketing companies.
Bring and Execute your own Ideas
All employers say this right? (Warning: cheeky comment) We’re one of the only companies in Tokyo where it’s true!
At a large company, it can be difficult to get high enough in the chain to have a real say in the way the business works. At Humble Bunny, we’re small, nimble, and flexible. Unlike a lot of large companies where the chain of command and distance to decision making status can be long, at Humble Bunny the ladder is short. This is due to A: us being a small team and B: a fairly flat hierarchical structure, with a single decision-maker at the top of each team. Encouraging a greater deal of autonomy and a free-flow of creativity.
Putting it bluntly, our decision making is based on the best idea, not always the simplest or most comfortable one…and certainly not the one where someone just “wants to do it that way”.
Learn Along the Way
We really push the ‘learning-by-doing’ approach. If you feel that at a method could be improved, or a new technique should be adopted, we welcome with open arms any innovative ways of boosting our efficiency.
On the projects side, if you have a passion or something you want to do, bring it in and we’ll help you facilitate it. It could be an industry you want to work in, a project idea you have, or an amazing idea for building business. Just take a look of the kind of names we’ve worked with in the past…
Be the Decision Maker—if you want
As a small company, the ladder to the top is both completely accessible and relatively short. For individuals who would like to offer a vested interest and long-term energy into Humble Bunny, we’re prepared to offer leader-level positions, partnerships, and equity share opportunities in exchange for your boosted responsibilities and devotion to the growth of the company.
If you’re interested in a place where there’s no glass ceiling, just an open-to-the-sky sunroof, Humble Bunny could be the perfect place for you.
Who have we worked with?

We’ve worked with some of the world’s most well-known brands. Some of them we can’t even post up above. That means there’s real opportunity for you to get involved with names that are going to shine on your portfolio. We also work with a lot of medium-sized companies, where you’ll have more of your decisions make it through to the final work!
What Are We Are Looking For?
As a Digital Marketing Specialist at Humble Bunny, you will be expected to help us to build up and expand upon creative ideas for success as it relates to traffic, conversion, and retention for the HB brand and our Clients.
As a marketing specialist, your most valuable tool is an innate nature to question the status quo, and be hungry for a unique solution. If someone’s response of “it can’t be done” is ironically a motivator for you, talk to us.
Moreover, you and Humble Bunny both possess high-standards and want the quality of our output to be beyond expectation. This requires great time-management to meet deadlines, as well as ‘outside-the-box’ thinking to provide the wow factor our Clients deserve.
You should have command and be able to demonstrate the following skills/traits:
- Highly Organized
- Comfortable creating and following processes
- Analytical
- Commercial Awareness (Especially of Japan)
- An Active Listener
- Teamwork
- Proactive Attitude
- Management and Leadership
What Is Required?
- Fluent or Native in English
- 3+ Years of Experience, or full-time equivalent, in Digital Marketing (including experience with SEO/Content Marketing, PPC, and Analytics)
- Educated to at least Undergraduate Degree-level (A mixed background is welcome, we love gaining new insights from different degree backgrounds)
- Currently Located in or (available to come to) Tokyo for an Interview
Highly Desirable
- Creative Capability (i.e. Design, Copywriting, Photography, Video Production, etc.)
- Experience with Web Design and E-commerce
- Project Management/Team Management Experience
- Client Relations Experience
- Japanese Language ability
Interested in our Mid-Career Digital Marketing Position?
And Finally… What Can We Offer You for Working at Humble Bunny?
Again, this might be a bit cheeky to say, but we’re pretty sure that Humble Bunny offers Tokyo’s most competitive flex package. Take a look:
Unlimited Paid Time Off
At Humble Bunny, we hire responsible and trustworthy staff. That means we’re able to offer them the freedom to take time off when life beckons. Wanna grab a three-day weekend to hang with your friends? Not a problem here at Humble Bunny. Wanna do two weeks in Malaysia just to refresh? You’ve worked hard and deserve that.
Remote Work Policy
All full-time staff member are given a 3 days remote work scheme. Essentially, we meet up 2 times a week, but the other days are fully remote. As long as each member follows our remote policy guidelines and is delivering on time and on quality, they can continue doing so. Imagine being able to save those 1 hour one-way commutes on crowded Tokyo trains. That’s essentially 8 hours a week back in your control. Awesome right?
35-Hour Work Weeks
All staff are empowered to be in control and command of their tasks and work schedules. If you’re getting your work done and adding extra value to the company within a 7-hour day, you deserve to finish up early. As a marketing company, there are times when everyone’s gotta step up to the plate and help with a big project launch so no, you won’t always work an exact 35 hours, but by taking on projects we can sustain and manage properly, you’ll certainly see a level of freedom that averages you less than what you’re working now.
Flex Time Working Hours
Our staff enjoy flexibility on when to be on, and when to be off. With our core hour from 11am to 4pm, we ask that you be available during this period, but you can wrap up early or start later depending on what your unique life demands. Combined with our 35-hour work week, remote policy, and unlimited vacation scheme, you’re looking at quite a bit of flexibility.
Paid Referrals For Clients
HB offers a generous referral pay out for successful Client introductions. No seriously, like two weeks in Europe level pay outs. You help us grow, we say a proper thank you.
Paid Referrals For Staff
Finding people who can help us power on: that’s the core of our growth. If you think someone’s a good fit for the company and we end up bringing them on, we’ll give you some cash to play with for that contribution as well.
40% Profit Share Scheme
Most companies in Japan offer a bonus scheme, but the calculation is shrouded and misses the mark in two ways: 1) it fails to truly communicate the performance of the company; and 2) doesn’t give staff a feeling that their effort is being factored into their profit.
We set out to build a transparent profit share that solves this, and shows our staff that their efforts are immediately responsible for the company’s growth and also, their financial well-being.
Three times a year, we pay 40% of the company’s profit out to the team. The way it works is like this: In the applicable quarter, we calculate our balance sheet. 40% of the profit is put into a bucket. We then divy that up into a price-per-point based on our team size. From there, depending on how many points you’ve accrued during that quarter (based primarily on executions, but also on qualifications, introductions, etc.), your bonus is calculated and then paid out. A savvy individual (which you are), could easily reverse engineer the formula to find out the profit (if we haven’t already told you). Transparent and simple.
Other Great Stuff
- Health insurance and Social Security (Pension)
- Social and Unemployment Insurance
- Visa sponsorship
- Professional Office Space in Central Tokyo
Long Term Benefits
As a small company, the ladder to the top is not only completely accessible, but relatively short. For individuals who would like to offer a vested interest and long-term energy into Humble Bunny, we’re prepared to offer leader-level positions, partnerships, and equity share opportunities in exchange for your boosted responsibilities and devotion to the growth of the company.
If you’re interested in a place where there’s no glass ceiling, just an open-to-the-sky sunroof, Humble Bunny could be the perfect place for you.
FAQ
What Internal Tools Do We Use?
- Slack (for daily communication)
- Google Drive (for file/resource sharing)
- Asana (for daily task & performance management)
- More Asana (for project management, delegation and creating timelines)
HB Staff Never Work Overtime?
If we have something tight and there’s a project and/or relationship on the line, we expect the team to step up and kick ass to get it done WITHIN working hours. Those who can’t, will need to take responsibility to finish it up, but their hours are considered “credited” via the 35-hour work week. We’ll also work with the employee and the team as a whole to better manage time and ensure future productivity is on course with the company’s initiatives.
Who Shouldn’t Apply?
- Those who are uncomfortable in an English-language environment. We’re a mix of cultures both Japanese and other. If you have strong communication skills, you’ll be fine, but this is best suited for someone comfortable with the day-to-day in English. All applicants are welcome, including you if you’re Japanese.
- Those who do not have any professional experience in digital marketing
- Those who have no interest in digital marketing or web design. We’re a company that takes great pride in our core offerings, we want you to share the same passion as us :)
How does HB Manage Unlimited Vacation?
It’s easy. Things come up in our personal lives that we would love to take part in. Work shouldn’t be crippling our ability to do those things, but rather facilitating that. Staff are required to diligently fill out their daily task logs and complete their responsibilities to a professional level. Individuals who respect and follow the system, are privy to the perks. As long as these things are managed, individuals have freedom to do what they would like.
Apply Now
Please fill out the form below to apply for the Senior Marketing Manager position!


