DailyFX Organic SNS & Localization

Daily Fx Logo

Client Details

Project type:

IndustryForex, stock & commodity trading.
ProductFX news, analysis and strategy, trading education, and tools.
AudienceForex, stock, and commodity traders.
ObjectiveIncreasing brand awareness and traffic to the website in the Japanese market as well as creating the demand for the IG trading platform via organic SNS channels.
Humble Bunny case study DailyFX Japan B2C organic social hero

What We Achieved

Project Details

We ran deep market research for DailyFX in Japan, based on which we completely localized the brand and website (changing the entire look and feel of the brand FOR Japan and also creating a unique user personalization and customization experience that no other website in this market can offer.

This was followed by a marketing strategy that included organic social media on Facebook, Instagram, Twitter, and LINE as well as paid advertising on Facebook and Twitter.

Not just Localizing, but Elevating the Brand Through Premium Post Designs

Instagram feed of DailyFX Japan

Stemming from the deep local research, we were able to develop custom brand guidelines for DailyFX, which resulted in a consistent and premium brand image across the website, organic, and paid channels.

Branding & design balance proposed by Humble Bunny for DailyFX after deep market research
Branding & design balance proposed by Humble Bunny for DailyFX after deep market research

In particular, we proposed a more casual and colorful design approach. Our research into competitors and the Japanese market indicated that this style would be more appealing and easily consumable for Japanese audiences.

However, to ensure brand consistency and maintain a global positioning, we emphasized the importance of retaining a clean design aesthetic with a spacious layout and concise content. This approach would allow for easy navigation and quick absorption of information while upholding the brand’s overall image.

On the right is the design approach we followed for the Japanese market

The image on the left was used on DailyFX’s global account, and the image on the right was designed by Humble Bunny for DailyFX Japan. Although both images showcase the Market News feature on the website, the Japanese version seems more elaborate, while maintaining a professional image of a global news website for FX trading.

Get a free quote and explore more details about our organic SNS & PPC Advertising service

Multi-Platform Engagement: Reaching Users Across Multiple Social Media Channels

Each social media platform presents its challenges and opportunities. We believe that using them in unison to amplify the overall message and brand presence is the best way to grow traffic and engagement. Below is a breakdown of monthly active users on each SNS platform in Japan:

Monthly Active Users by Platform

*Tap or Hover on the graph below to see details.

As for DailyFX, we chose these 3 platforms including Facebook/Instagram, Twitter, and Line based on their immense popularity and distinctive features that offer unique value propositions.

Each Platform’s Unique Value Proposition

SNSFacebook/InstagramTwitterLINE
Value PropositionComprehensively deliver easily digestible content, offering FX concepts and trading guides all in one place.Provide up-to-the-minute FX news and trending FX topics that can be effortlessly consumed while scrolling.Receive notifications on new posts or website articles by adding the brand account as a LINE friend.
PositioningAn easy guide to FX trading from experts for beginners and intermediate traders.A news hub for FX traders from beginner to advanced level.A mailbox for readers interested in FX.
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Still Wondering Which SNS Platforms To Use For Your Business?

Learn more about Japan’s Top Social Media Networks for 2023

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