Elle Japan – A Custom Social Engagement Strategy and Instagram SEO

Client Details

Industry Lifestyle brand encompassing luxury fashion, cafe, etc.
Service Operations for a wide range of businesses primarily focusing on media-related activities, luxury fashion brands, cafes, sports, entertainment, and travel
Target market Fashion-sensitive men and women in their early 20s to early 30s
Objective Optimizing relevant hashtags for the latest lifestyle information searched by the target audience through an Instagram SEO strategy. Establishing a localized Parisian image for the ELLE brand in Japan by strategically using hashtags to increase followers and engagement

Effectiveness of B to C Instagram SEO Strategy

Image of results from our Elle instagram optimization case study

Instagram SEO Strategies for Increasing Brand Awareness in the Japanese Market

A list of Instagram SEO clusters that captures the middle ground between the client’s needs and the target market’s needs

At Humble Bunny, we initiate our process by thoroughly understanding the client’s priorities. Since our primary goal is to ensure client satisfaction in all projects, in addition to conducting in-depth market research, we delve further into the client’s story, current situation, and key challenges. We then collaborate to determine how to effectively leverage their strengths for the Instagram SEO strategy.

Here are our steps for planning Instagram SEO strategy:

1. Market research (including competitors’ analysis) and hearing session with the client
2. Researching and listing Instagram SEO clusters (categories)
3. Selection of Instagram SEO clusters
4. Research and compilation of Instagram SEO hashtags
5. Final selection of Instagram SEO hashtags

Among the above steps, Step 2. Researching and listing Instagram SEO clusters (categories) is crucial as it determines the success of the Instagram SEO strategy. We spend time thoroughly researching and analyzing both the client’s needs and the market, extracting topics that even the client might not have known.

After creating the Instagram SEO strategy, we developed our original engagement metrics. Based on these metrics, we selected sub-topics with a high number of posts and significant engagement levels. We then conducted another layer of detailed research based on the selected sub-topics, compiled a final list of hashtags, and prioritized those that scored high with our engagement metric.

By adding the brand’s original hashtags to the list, which were not based on the engagement metric, we successfully created a balanced list of hashtags that takes into consideration both the brand’s and the market’s perspectives to increase ELLE’s brand awareness.


*Part of the Instagram SEO hashtag list


*Part of the Instagram SEO hashtag brand/market positioning map

By creating a market positioning map alongside a list of hashtags, we assessed whether the hashtags were primarily targeted towards the market (target users), the ELLE brand, or struck a well-balanced position between the two. This assessment helped us strategically plan the use of hashtags in the posts.

Expand your business with our SEO strategy

Contact us!

Strategic hashtag posting for increased followers and engagement

To enhance ELLE brand awareness by increasing followers and engagement, we devised a hashtag posting strategy focusing on the following three points:

1. Posts with a focus on descriptive content-topic hashtags
2. Creating posts combining high and low-posting hashtags to make them more inclusive and niche (combining high-posting hashtags with low-posting brand hashtags)
3. Including community hashtags in posts

By strategically combining various types of hashtags, we can create unique posts specific to the ELLE brand. Hashtags describing ELLE’s brand products tend to have a greater number of posts, as they depict target users’ behaviors, motivations, and emotions. By combining these with content topics, we analyzed that we can further increase the number of followers and overall engagement, and crafted the plan based on the learning.

We also speculated that we will be able to reach niche target users by creating a well-balanced mix of less popular hashtags and the commonly used popular hashtags, and proposed combining high, medium, and low post-volume hashtags. Additionally, we suggested including community hashtags such as “join the club” or “want to connect with the like-minded” to expand reach to previously undiscovered communities.

Report on the Brand’s Instagram Account AFTER Strategic Hashtag Posting: Followers’ and Engagement Perspective

The results of the Instagram SEO measures implemented through the hashtag posting strategy are shared monthly, accompanied by a multifaceted and data-driven analysis; it explains which posts led to a daily increase in followers, and which hashtags generated high engagement. We record the categories and hashtags that received a response from the target users, using them for the next posts. The report is submitted to the client with a focus on the PDCA cycle, focusing on concrete next steps rather than solely analyzing the data.


*Part of the Instagram SEO strategy report

The Key to Achieving Results in B to C Instagram SEO Lies in Precise Market Research and Analysis Based on Engagement Metrics

It is important to understand the evolving trends of the target audience in real time. Staying informed about market trends and competitors’ movements helps a company understand its position, and visualizing engagement on social media as data and analyzing concrete figures enables the creation of data-driven strategies, going beyond just intuition and trends.

As mentioned earlier, at Humble Bunny, our mission is not only to deliver results but also to assist clients in achieving their goals and happiness. We strive to support clients through various marketing activities, including Instagram SEO strategies, fostering a collaborative approach in our communication, and dedicating ourselves to projects every day.

Enhance your brand awareness on social media with our Instagram SEO strategy

Contact us!